September 2011

But the realgreater¹ test for RIM will come early next year, when the company launches the first of its brand new mobile devices powered by the QNX operating system. RIM will eventually move all its high-end devices to the new operating system, and much of the company’s future rests on whether its QNX phones can close the gap with the market leaders, Apple’s iPhone and a slew of phones powered by Google’s Android operating system.
— Omar Akkad, The Globe and Mail

I don't pretend to be a genius at marketing; I don't even pretend to be an "amateur". I remember a few things from Marketing 101 in the last year of design school, one of which was reiterated from first year Creative Process, second year Design Process, and frankly a whole undergrad degree in English Literature, and that is this: you may make it, but you don't control it. You make art, it goes out into the world, and people are free to interpret it as they wish. Your brand is not your logo, but a collection of beliefs, impressions, values, thoughts, and expectations around your logo, your product, your organization. You can't control what people think, now or in the future.